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Assa Ashuach

Assa Table Loop Light (position twist)

Ashuach co-founded Digital Forming® and UCODO™ with the aim of democratising the personalisation of everyday products via online embedded ‘open products’. Users can interact and co-design certain products to their preferences, within the boundaries set by the original designer.

The Table Loop Light (position twist) is an example of a Co-Designed Object (CODO). Ashuach’s original light design has been altered by a user in the UCODO™ software, creating a 3D personalised product.


Product and furniture designer Ashuach studied at the Betzalel Academy of Art and Design in Jerusalem and later completed his MA Royal College of Art at Ron Arad’s Design Products department in 2003. Assa Ashuach Studio, established in 2003, is based in London. His OMI Light was one of the first 3D printed products to be distributed to a mass market.

In 2008 Ashuach was invited to lead the new crossdisciplinary MA Design Suite at London Metropolitan University, Sir John Cass Art Media & Design. Most recently he has co founded Digital Forming ltd and UCODO ltd (User Co Design Objects) and was awarded government funding to develop his vision of embedded ‘open (modifiable) 3D products’ during the London Science Museum’s Centenary anniversary.


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